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Therefore, referential audits are needed if there were any violations in the history of the resource.They are not necessary for many website owners and it is better to spend this time on improving the website itself, says Slagg.Therefore, we believe that counting the exact number of algorithms that Google uses is not something that is really useful [for optimizers].From this point of view, I can’t tell you how many algorithms are involved in Google search." Oct 08/2017 At the Brighton SEO event that took place last week, Google rep called Gary Illyes shared his opinion about the importance of auditing the website's link profile.

"I talked to a lot of SEO specialists from big enterprises about their business and their answers differed.This information was reported by Jennifer Slagg in the The SEMPost blog.Since Google Penguin was modified into real-time update and started ignoring spam links instead of imposing sanctions on websites, this has led to a decrease of the value of auditing external links.These companies have different opinions on the reason why they reject links.I don't think that helding too many audits makes sense, because, as you noted, we successfully ignore the links, and if we see that the links are of an organic nature, it is highly unlikely that we will apply manual sanctions to a website.

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