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Beer was first introduced to Canada by European settlers in the seventeenth century, as Canada had an ideal climate for making beer before refrigeration was introduced.
The volume of beer sold increased by only 1.7 percent per year in the previous decade.
Of that, domestic beer accounted for 1.1 percent while imports made up the balance.
In terms of market share in dollar value, beer's share dropped from 47.9 percent to 42 percent in ten years, mostly due to the increasing popularity of wine.
in volume and in growth in industry revenue as other beverages have increased in popularity.
Growth in revenue for beer makers averaged 1.3 per cent per year during 2011-2016; the estimated annual growth over the subsequent five years is only 0.4 percent per annum.